Enterprise is sexy! 80% of tech startups likely to IPO are B2B

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BUNA DIMINEATA !

Originally posted on VentureBeat:

Money

The enterprise is red-hot now, but pragmatic investors have been quietly investing for decades.

According to technology research firm CB Insights, these investors will reap the rewards in the next few years. The firm’s Tech IPO Pipeline report found that 80 percent of the technology companies that will likely file for an initial public offering by the end of 2013 aim their products at businesses, rather than consumers.

Business-to-business (B2B) companies like Workday and Splunk experienced stellar IPOs this year, fueling interest in the space. When Facebook and Zynga’s IPOs failed to meet expectations, the enterprise was declared “sexy.”

“The chatter about enterprise startups is more a function of the fact that consumer startups look less appealing [to investors] more than anything else,” said CB Insights’ CEO Anand Sanwal. “Folk are saying now that enterprise is the place they should be playing.”


Related: Read more about the 12 investors that are on…

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